Blogging is a great world to be in. You can feel like as small fish in a big pond sometimes. But being part of this community is amazing. Being in the parenting blogging community, you can learn a great deal about blogging very quickly. I started my journey blogging about lifestyle and it progressed into the world of parenthood and I couldn’t be more thankful for other blogs I regularly read that provide encouragement and support. Just like I hope I do for others. This is why it’s always good to encourage people to start blogs and engage with other bloggers regularly. It enables you to keep track of what is fresh and exciting in this diverse and fast paced digital world. But what is the key to a successful blog? It’s many things, and a lot of it can be down to the individual and a little luck. There are, however, some things I wish I had known at the beginning of my blogging journey. I thought it might be worth sharing with you what some of them are.
It’s all in the name
Sometimes it’s the blogging name that can bring someone in. Doesn’t matter how interesting that post is, if you have an eye catching header and a decent blog name people are more enticed to read your blog. It can definitely be all about the imagery. Especially if you find yourself being a visual person. So make sure your blogging name speaks for what your blog is about. Perhaps adding a clever use of words or making it more personal to yourself.
Quality over quantity
Yes, it’s great to keep your blog up to date regularly. But the problem is that it becomes less desirable to read if what you are posing isn’t that great. That is why it’s always worth sticking to quality content over quantity. An excellent tip of the trade is to try and keep to a blogging schedule. It gives readers a chance to know when there will be fresh content online and allows you to stick to a schedule where you can produce good content.
Social media is your biggest asset
Using social media is a big key to getting your blog out there. It’s one of the only ways you can get your content in front of like minded individuals. Some of which may not have come into contact with you or your blog before. It’s an excellent tool to use. What it enables you to do is respond to readers, update them in real time, while also promoting your blog posts and steering traffic to your site. It can be hard to develop an engaging following, so it does take perseverance and effort. A good online presence not only speaks volumes to a reader but also potential advertising opportunities. Even brand collaborations in the future.
A picture can speak a thousand words
Imagery is massively important on a blog. A picture can speak volumes. So make sure you spend some time on your photography. While, of course, no one expects you to become a full blown photographer overnight. You don’t even need to have a digital camera, with smart phones being so technical these days. But taking a little extra time to perfect the editing could go a long way.
Working with brands can be very exciting
As a new blogger, you may become extremely excited to be working with a brand you have admired for some time. But try and be selective with the brands you work with and stay true to who you are. This helps your audience feel you are genuine with your content and only promote things you would simply use yourself. In some cases, it may be worth it to virtualize your postal mailbox. This can mean you have information at the touch of your fingertips as and when you need it, while still being able to have it physically as well. As a blogger, you do get quite a bit of information in your mailbox.
Don’t compare your journey to another
Finally, it can be hard to not compare yourself to other bloggers when it comes to opportunities and readership. But you have to remember that everyone is on a different stage of their own blogging journey. Some may have done it for longer than you, gained more experience perhaps. It shouldn’t reflect on what you do, and often the best advice is to concentrate on each step you take.
Finally, make sure you blog about what you are passionate about. It will show through your content. I hope these tips help you in the future.