The New Year is a time for new goals and if you work in the marketing industry or own a business, that involves coming up with fresh ways to get your products or services in front of the right audience. There are so many different types of marketing; some that will work for your company and others that won’t. It’s wise to try out various strategies until you find something that brings you a good ROI.
Start by having a look at data from previous campaigns to find out what is or isn’t working for you. This will help you determine whether certain areas are worth investing more or less money. For instance, you have invested in Paid Ads, your historical data will show you which of your ad campaigns are generating clicks and conversions and which might be better off being scrapped. You should also do some competitor analysis, as it will give you some inspiration. Consider the following factors when preparing your marketing plan:
Are you appealing to peoples’ New Year’s resolutions?
In January, people often set out to achieve a new goal. For lots of people, this involves losing weight or quitting something for health reasons. Perhaps you could try and find a way to launch a campaign to that appeals to the cliché “New Year, New Me” mindset.
Is it time to update your website?
Give your website a thorough audit and try and identify areas for improvement. Perhaps some of the content needs to be re-written or metadata needs to be added. All businesses should have an online presence, which a digital marketing agency will be able to help you with. There are lots of ways to increase your rankings in the Google Search Engine Results Page, including link building and blogging, amongst many others.
Could you give our promotional merchandise?
Branded items are a great way to attract new customers and encourage the ones you’ve already got to come back to you. For instance, if you own a beauty salon, you could giveaway branded nail polish or lip gloss. If you’re planning to go to client pitch meetings, you could take along some branded pens and notepads, so that you remain at the forefront of your potential client’s mind long after you have left the meeting. It’s all about finding a way to thank people for their custom while making yourself more memorable to then.
Having a plan is crucial. Once you have identified some marketing strategies that you would like to employ, make sure you have a calendar in place to help you stay on track and don’t let anything fall through the cracks.