It’s no secret that more and more people are buying things online. In fact, a recent study showed that as many as 83% of online shoppers will buy something online in the next year. If you’re a brick-and-mortar business, this presents a considerable opportunity for you to start selling your products and services online. But where do you start? In this blog post, we’ll discuss four valuable hacks to help you start selling online. Let’s get started!
Use a professional website design company.
There are a lot of professional website design companies like Red Spot Design that can help you create a professional and modern website for your business. This is important because your website looks trustworthy and credible to potential customers. A good web design company will also be able to help you with things like search engine optimization (SEO), which is important for getting your website ranking highly in Google search results.
If you’re unsure where to find a good web design company, we recommend checking out Fiverr or Upwork. Both platforms allow you to post your project and receive proposals from freelance designers worldwide.
Use high-quality product photos.
When people are shopping online, they can’t physically touch or hold your products. This means that the photos you use on your website are extremely important. Make sure to use high-quality images showing your products in the best light possible. Unfortunately, many businesses make the mistake of using low-quality stock photos, which will only make your products look cheap and unappealing to potential customers.
If you’re not a professional photographer, it’s recommended hiring one for a day or two to take some product photos. Again, this investment will pay off in the long run, as high-quality product photos can help increase conversion rates on your website.
Offer free shipping.
Free shipping is a great incentive for customers to buy from you rather than your competition. If you can, offer free shipping on all orders, or at least on orders over a certain amount. This will encourage people to buy more from you to get the free shipping, and it will also give them one less thing to worry about when deciding whether to make a purchase.
Another way to sweeten the deal for your customers is to offer free returns. This shows that you are confident in your product and willing to stand behind it, even if the customer is not completely satisfied. It also takes away some of the risks that come with buying something online, which can be a big deterrent for some people.
Advertise on social media.
Use platforms like Facebook, Twitter, and Instagram to let your customers know that you now offer online shopping. You can even offer discounts and coupons to those who shop with you online. By advertising on social media, you’ll be able to reach a larger audience and get more people interested in what you have to offer.
Make sure to take advantage of each platform’s features—you can create posts, run ads, host events, and more. Social media will help you reach a broader range of potential customers and make it easier for them to find your business when they’re looking for what you sell.
These are just a few hacks that will help you start selling online as a brick-and-mortar business. By following these tips, you’ll be well on your way to success.