When addressing the question of how to market your small business, there are a lot of ways to go about it. However, one of the most effective strategies is to let someone else do it for you. Word of mouth is all about capitalizing on the good word that others can put out for you, but this doesn’t mean you just have to wait for your reputation to grow naturally. There are a few ways that you can speed things along.
Ask for reviews and testimonials
If you have been winning any customers over lately, especially repeat customers, there’s a good chance that they have had a positive experience with your product, but you should ensure that you don’t miss the opportunity to capitalise on this. A lot of customers are going to be willing to leave a positive review or testimonial, be it on your site or on another site that other potential customers are likely to look at. Simply asking them to leave a kind word or share their feedback might be all they need to help build that reputation.
Consider a referral program
Of course, there’s nothing wrong with incentivising word of mouth, as well. When you run a referral program, you can offer rewards to customers, such as a voucher on their next purchase or points in a loyalty card system, if they are willing to bring new converts and help their friends and family try out your products. After all, even if you are offering an incentive, people are only likely to refer to the products and services that they’re actually willing to share and keep using, themselves, so it’s still an effective and genuine message.
Work with some influencers
In the digital landscape, influencers play a bigger role as tastemakers than any individual has ever been able to. Get to know the platforms that your audience uses and, when you do, work with companies like a TikTok agency to partner with the influencers who can help you gain access to their audience and can lend their own clout to your brand. You need to make sure that you’re working with those influencers and audiences who are actually relevant to your product, of course, to ensure that you’re not just getting goodwill, but real potential customers.
Get yourself out there
As well as working with influencers who are paid to help spread the word for you, you should get out there and spread the word yourself. Attending trade shows and hosting your own promotional events can give you the opportunity to get your products in the hands of your consumers, allowing them a free trial or test that can help generate goodwill and buzz, and make a bit of a PR splash, improving the reach of your brand while hopefully creating new converts who will go on to spread the word.
With the tips above, you can stir the word of mouth and get the good word about your business spreading more quickly, helping you build the reputation that brings customers in droves.
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