Developing your brand is synonymous with developing your business. No matter what it is that you offer, in the current business environment, what truly matters is how you communicate that product or service to potential clients. There are multiple different things to consider when developing your brand, one of which is how you take care of your business signage. Let’s explore some of the key things you need to know.
Brand consistency
Before you even start to design your business signage, you need to think about how you’ll achieve brand consistency. As part of your overall branding strategy, you should already have decided on a font and colour scheme that you’re going to stick to in your website, marketing material, and any other content you create that’s associated with your business. You’ll need to stick to these colours and fonts when creating your signage as closely as possible.
Messaging
Next, you need to think about the kind of message that you’re sending with your signage. Even by adhering to strict fonts and colours, other aspects such as the size and use of lighting can have a big impact on the kind of message you end up creating. If you want something bold, then you can look for options for neon signs from a trusted, reputable provider. If you’re looking to be a little more subtle, you can think about creating something smaller, with a discrete use of lighting.
Legibility
When designing your business signage, it’s important to think about legibility. It’s easy to get carried away with the design process and create something that’s incredibly beautiful, but that’s basically impossible to read.
If you’re making a logo that’s already known to your clients, then this will matter less – it’s more about the symbol anyway. If, however, the sign needs to be read in order for it to be effective, then you need to keep this in mind from the very beginning to make sure you don’t end up wasting time and money on something illegible.
Quality
The chances are that you’ll end up investing a fair amount in the sign – you need to make sure that your investment is built to last. If you’re using a sign design service, make sure that they’re using high-quality materials that are suitable for the kind of environment the sign will be kept in.
For example, if it’s going to be kept outside, the sign will need to be highly weather resistant, particularly any electrical elements. If, however, it’s going to be kept in an office or warehouse, such as in a reception area, it won’t need to be quite so durable.
Getting your business signage is important, and by following the rough pointers listed above, it shouldn’t be too difficult to achieve. The key takeaways should be that you try to achieve brand consistency, think about the kind of message you’re conveying, and focus on creating something that lasts. If you focus on these core points, the rest should slot into place.
