With surprising regularity, each year as winter approaches, most people find themselves ill-equipped to deal with the months of cold weather and cutting winds. As a result, a wide range of retailers and fashion brands have to stock up on cosy, comfortable winter attire to supply those needs. As we get closer to that time of year again, you might be wondering which items would be best to buy wholesale – from hoodies to winter boots, these are a few options to consider.
Hoodies
Hoodies might be appropriate no matter the season, but they’re especially desirable during the winter months. Getting a high-quality option in bulk from somewhere like Screen Textiles will typically be a good idea, with the possibility of a wide range of customisation options. For winter in particular, people will tend to want thick, high-quality cotton. Don’t skimp on a cheaper option to try to save money, or you might not even be able to shift the stock that you buy.
Thermal undergarments
Another great seller during winter is thermal underlayers. Both leggings and long sleeve tops can really make a big difference in terms of warmth, while also allowing wearers to keep their ‘normal’ styles intact. Thermal undergarments aren’t cheap though, with most options being made from some kind of merino wool. Before you put in a bigger order, make sure that you can predict demand, so that you don’t end up wasting space and money on unnecessary stock.
Winter socks
Getting some thick, warm socks can be a great comfort when things start to get cold, and due to their relatively low pricing point, you can often shift a lot of them. You can try getting something a little different in as well if you like – perhaps some colourful socks with tassels – to catch potential buyers’ eyes. That being said, stick with a classic option as well, some people just want some basic comfort and won’t be shaken from that view.
Puffer jackets
When it really gets cold, there’s nothing quite like a puffer jacket to keep you warm. These don’t tend to be cheap, and it’s unlikely that they’ll fly off the shelves. As a result, you shouldn’t put in a massive order, especially at first before you understand what the season’s demand will be like. Try just dipping your toes in the water at first, and see how things go.
Winter boots
Lastly, you could consider getting some nice, thick winter boots in. These might be difficult to sell if it’s a mild, dry winter, but if there’s a snowy spell or it rains for a little while, they should be easy to shift. There are a few variables to consider that will depend on your target audience – make sure you do your research well, and don’t try to sell fluffy pink boots to people who would prefer some good old black Doc Martins.
Getting winter clothing orders right can take some time, but with some trial and error, you shouldn’t have too many issues. Just start small, and work your way up once you understand what your target audience wants.